EdTech and B2C growth
Clarifying product value and designing growth strategies for learning and subscription products in domestic and international markets.
Author / Editor
CMO at Memly
Author / Editor
Koichi Tachibana
橘 恒一
Koichi leads growth for EdTech and B2C subscription services in Japan and international markets, specializing in product localization, creator marketing, and user retention.
CMO at MemlyProfile verified: 2026-08-22
201
Published articles
64
English articles
3
Languages
4
Areas of expertise
Background
Expanding markets and building learning that lasts
Koichi has worked on the growth of EdTech and B2C subscription services across Japan and international markets. His work connects product experience, messaging, and retention with the language and learning habits of each market.
At Memly, he is expanding a Japan-born AI learning experience globally. He advances the product and content strategy for a platform that turns what people learn into long-term memory, regardless of language or source format.
Expertise
Areas of responsibility
The work extends beyond acquisition to understanding, sustained use, and learning that remains retrievable.
Product localization
Adapting the complete experience to local learning cultures, expectations, and contexts rather than translating words alone.
Creator marketing
Building evidence-led relationships and communications around how educators and learners actually use the product.
User retention
Finding friction from the first session through the review habit and improving continuity around real learning outcomes.
Editorial Standard
Editing and review policy
Learning outcomes depend on context. Every article is reviewed for evidence, scope, and current product facts as well as readability.
Corrections
Email admin@memly.ai with the article URL and relevant passage. Verified corrections are reflected in the copy and modification date.
admin@memly.ai- 01
Prioritize primary sources
Learning claims favor original studies and systematic reviews; exam and product facts favor the responsible official source.
- 02
Keep conditions and limits visible
Population, materials, and measurement periods are checked, and one result is not generalized to every learner.
- 03
Compare on equal criteria
Memly and other services are described at comparable depth across pricing, platforms, generation, review, and usability.
- 04
Track changes and correct errors
Pricing, features, links, and source alignment are rechecked, and verified corrections update both the content and date.
Articles
Published articles
Coverage includes the forgetting curve, retrieval practice, spaced repetition, FSRS, AI flashcards, and study habits.
64 articles published
- 01Learning Methods9 min read
Can't Start Studying? Procrastination Is a Design Problem
Procrastination is not weak will: vague tasks pile up decision costs. Shrink the first action to one flashcard and let FSRS decide what to study.
Read article - 02Learning Methods10 min read
Is It Harder to Memorize as an Adult? What Actually Changed
Adult memory struggles come mostly from conditions: fragmented time, interference, and rusty retrieval. How to redesign studying and use the adult advantage.
Read article - 03Learning Methods10 min read
3 Months Before the Exam: The 90-Day Plan That Actually Sticks
Three months out is the last window where spaced repetition works at full power. The 90-day reverse plan: card everything, hunt weak points, then past papers.
Read article - 04Product Updates9 min read
Memly 2.0 Audio Learning: Listen to Cards and Review Radio
Listen to one card, play a group of cards hands-free, or download a Review Radio audio program on supported phones.
Read article - 05Product Updates9 min read
Memly 2.0 Exam Mode: Plan Reviews Around Your Exam Date
Add your exam date and choose how likely you want to be to remember each group of cards. Memly brings reviews forward and focuses on cards you may forget by exam day.
Read article - 06Product Updates10 min read
Memly 2.0 Memory Review: Focus on Cards You're Starting to Forget
Find cards that Memly estimates you are less than 90% or 80% likely to remember, then use the dashboard and card library to decide what to review first.
Read article - 07Product Updates9 min read
Memly 2.0 Study Modes: Choose How You Want to Review
Compare answering from memory, multiple choice, true or false, and Quick Review, which shows both sides automatically. You can also edit cards without leaving your review.
Read article - 08Product Updates9 min read
Memly 2.0: Create Flashcards from PDF, Word, and PowerPoint
Choose the PDF pages or PowerPoint slides you need, or add Word files and images. Memly's artificial intelligence (AI) uses only that material to create flashcards you can check before saving.
Read article - 09Product Updates10 min read
Memly 2.0: From Source Material to Lasting Memory
Memly 2.0 turns study materials into flashcards with artificial intelligence (AI), finds cards you may forget, plans exam reviews, and tracks progress.
Read article - 10Learning Methods9 min read
How to Take Notes in Class: What to Write and What to Skip
Notes are scaffolding for retrieval, not a transcript. What to capture in class, what to skip, and the 10-minute card conversion that makes notes stick.
Read article - 11Learning Methods9 min read
Can't Focus While Studying? The 25-Minute Cycle with a Recall Warmup
Attention depletes and rereading takes over. Split study into 25-minute cycles that open with a two-minute recall warmup, so every cycle starts in active mode.
Read article - 12Learning Methods9 min read
Memorization vs Understanding: Ending the False Debate
Rote collapses on applied questions; understanding alone evaporates. The four-step loop of understand, encode, recall, and use, with the right mix per subject.
Read article - 13Learning Methods10 min read
Why ChatGPT Answers Don't Stick (and How to Make Them Yours)
AI explains anything in seconds, yet a week later you can't explain it unaided. Why the fluency illusion is to blame, and the close-the-loop fix with flashcards.
Read article - 14Learning Methods10 min read
How to Write Good Flashcards: 6 Rules That Decide Retention
Same app, different results: the card decides. Six rules with before-and-after fixes, plus a one-minute quality check for AI-generated cards.
Read article - 15Learning Methods9 min read
The Best Time to Memorize: Why Before Sleep Wins (2026)
When you memorize matters. Sleep consolidation makes before-bed the golden slot: learn cards at night, recall-test them in the morning, and let FSRS do the rest.
Read article - 16Learning Methods10 min read
How to Use Practice Tests: Stop Solving and Forgetting (2026)
Practice tests are retrieval practice at its purest, but reading explanations is rereading in disguise. The five-step protocol that turns misses into memory.
Read article - 17Learning Methods9 min read
Is Your Phone Ruining Your Studying? The Two-Mode Fix (2026)
Your phone drains focus just by being visible. Guard deep study time with environment design, then turn the phone into a flashcard and audio-review machine.
Read article - 18Learning Methods10 min read
Memory Palace vs Spaced Repetition: Which Should You Use? (2026)
What the memory palace is genuinely good at, why spaced repetition carries exam prep, and the combined workflow: mnemonics for stubborn cards, FSRS for the rest.
Read article - 19Learning Methods10 min read
Teacher Certification Exam Study: Memorize the Syllabus While Working (2026)
Certification exams are won by owning high-frequency domains, not reading cover to cover. Triage with past papers, card laws and theorists, maintain with FSRS.
Read article - 20Learning Methods9 min read
Studying Hard but Not Improving? The Input-Output Gap Explained
If the hours are there but grades are not, your study time is mostly low-utility input. A five-question self-diagnosis and a retrieval-first restructure.
Read article - 21Learning Methods10 min read
The Summer Study Plan That You Still Remember in September (2026)
320 hours of summer studying can vanish by September. The two-phase 40-day plan: card everything same day, review 15 minutes daily, then switch to output.
Read article - 22Learning Methods10 min read
How to Memorize Anatomy and Pharmacology: 3 Designs for Thousands of Facts
Thousands of anatomy and pharmacology facts collapse under brute force. Structure by system, encode by mechanism, and let FSRS manage the review schedule.
Read article - 23Learning Methods10 min read
Why All-Nighters Don't Work: The Science of Sleep and Memory
Crammed memories vanish because consolidation happens during sleep. Why all-nighters evaporate within a week, and the narrow-recall-sleep protocol instead.
Read article - 24Learning Methods10 min read
How to Memorize Faster: 3 Principles That Beat a Good Memory
Struggling to memorize is a method gap, not a memory gap. The three principles that work: meaningful encoding, retrieval practice, and spaced review.
Read article - 25Learning Methods10 min read
Exam in 3 Days? The Science-Backed Way to Cram (2026)
Three days before the exam and nowhere near done? Rereading is the fastest way to lose points. A day-by-day cram plan built on triage, retrieval practice, and sleep, with AI flashcards turning your textbook into recall practice in seconds.
Read article - 26Learning Methods10 min read
Turn Lecture Notes and Slides into Flashcards in 10 Minutes (2026)
Your lecture notes read like a stranger's by finals week. Capture notes or slide PDFs on lecture day, let AI convert them into flashcards, and review with spaced repetition. Ten minutes per lecture replaces the pre-exam all-nighter.
Read article - 27Learning Methods9 min read
Why You Forget What You Read (and How to Make It Stick)
You read the chapter three times and remember nothing. That is not a bad memory; it is the fluency illusion. The science of recognition vs recall, the retrieval reading loop, and how spaced repetition turns reading into memory that lasts.
Read article - 28Learning Methods11 min read
Nadella's Learning Loop, Explained: Why You Need One Too
Microsoft CEO Satya Nadella's view on companies in the age of AI, in plain words: the learning loop, human capital, and token capital. Plus why you need your own learning loop, and how to build one with Memly.
Read article - 29Learning Methods11 min read
AI Made You Faster. But Did It Make You Smarter? Learning in the Age of AI
AI agents made you more productive, but what you can do grew while what you are did not. AI extends your output, not your mind. Here is why learning with AI matters now, and how Memly turns your AI conversations into knowledge that sticks.
Read article - 30Learning Methods8 min read
Review Radio: Listen to Your Flashcards, Hands-Free
Memly's Review Radio turns your due flashcards into a hands-free, two-host audio podcast for your commute, walk, or workout. See how it works and how to use it.
Read article - 31Learning Methods8 min read
Does Audio Learning Work? The Science of Retrieval & Spacing
Does audio learning work? Passive listening is weak, but audio with retrieval and spacing works. The science of active recall and the learning-styles myth.
Read article - 32Learning Methods8 min read
NotebookLM for Studying: Why You Need a Daily Review Engine
Love NotebookLM's Audio Overview? It's great for understanding documents but not daily review. How a forgetting-curve study podcast complements it — use both.
Read article - 33Learning Methods9 min read
Best Flashcard App for Med School in 2026 (Anki & AnKing Alternative)
The best flashcard app for med school in 2026: Anki, AnKing, Gizmo and AI-native FSRS alternatives compared for Step and boards memorization.
Read article - 34Learning Methods9 min read
Is Anki Worth It in 2026? The Real Cost (iOS $25) + Free AI Alternative
Anki cost 2026 explained: free on desktop and Android, ~$25 one-time on iPhone (AnkiMobile). See the real total cost plus a free AI alternative.
Read article - 35Learning Methods10 min read
Best Anki Alternatives in 2026: 5 AI-Powered Flashcard Apps Compared
The best Anki alternative in 2026: 5 AI-powered flashcard apps compared on AI generation, FSRS scheduling, price, and who each one actually fits.
Read article - 36Technical8 min read
How to Make Flashcards with ChatGPT (and Actually Remember Them) 2026
Learn how to make flashcards with ChatGPT that actually stick: the best prompts, exporting to Anki, and saving cards to a spaced-repetition deck.
Read article - 37Technical11 min read
Memly vs Anki MCP: Zero-Setup Claude Flashcards That Sync
Anki MCP needs local Anki, AnkiConnect, and ngrok. Memly MCP connects Claude or ChatGPT with one URL. Compare setup, AI support, review, and pricing.
Read article - 38Technical12 min read
Memly MCP: Save Flashcards From Claude & ChatGPT Into Your Deck
Cards you make in Claude or ChatGPT vanish when the chat closes. Memly MCP saves them into your deck and reviews with FSRS. Setup, free vs paid, and vs Anki MCP.
Read article - 39Learning Methods11 min read
Seven Designs to Remove Environmental Friction from Learning (BJ Fogg Theory)
The largest invisible barrier to studying is environmental friction. Drawing on BJ Fogg's Behavior Model (B = MAT), we give seven concrete designs that compress the time-to-start to under 10 seconds, and explain Memly's 3-second smartphone advantage.
Read article - 40Learning Methods12 min read
When to Review What You Learned: The Forgetting-Curve Timing Science
Reviewing 'when you remember' or 'right before the exam' means losing about 70% of new information within 24 hours (Ebbinghaus). Cepeda et al. (2008) defined the optimal spacing lag (10-20% rule), Kornell & Bjork (2008) proved the spacing effect, and FSRS now adapts review intervals to each learner. We compare fixed 1-3-7-30 systems with FSRS-driven adaptive scheduling in Memly.
Read article - 41Learning Methods11 min read
The Perfectionism Learning Trap and the 80% Initiation Method (Neuroscience 2026)
Perfectionism keeps study sessions from ever starting — research frames the delay as short-term mood repair (Sirois & Pychyl, 2013). It's three distinct failures: procrastination loops, rumination, and threshold-breach collapse. Learn the 80% Initiation Method built on Fogg's Tiny Habits and Kahneman's prospect theory — plus three Memly patterns for perfectionist learners.
Read article - 42Learning Methods14 min read
Why Working Professionals Can't Stick to Studying — 7 Real Causes & Science-Backed Fixes
Can't stick to studying? 68% of professionals abandon self-study within 3 months — and it's almost never willpower. 7 structural failures from Bandura, Lally, Cepeda research and 3 Memly continuation patterns to install tomorrow morning.
Read article - 43Learning Methods11 min read
Study Burnout Recovery: Restart in 2 Days After a Long Break [Science-Backed]
Lost motivation to study after a vacation? 62% of professionals experience post-break study burnout. Walker, Volkow, Bandura, and Fogg show you how to restart in 2 days using the 2-Minute Rule, implementation intentions, and a 3-day Memly protocol.
Read article - 44Learning Methods13 min read
Too Much to Learn at a New Job? Surviving the 3-Month Wall [Complete Guide]
Too much to learn at a new job? 91% of new hires hit the 3-month wall. Science-backed 30/60/90/180-day framework, the emotional curve explained, and tools to compress the wall. Survive the new job overwhelmed phase.
Read article - 45Learning Methods12 min read
Study During Your Commute: 10x Productivity for Working Professionals
Study during commute and reclaim 220 hours a year. Cepeda research shows 15-min distributed sessions beat 60-min cramming. Micro learning at work, spaced repetition for career, professional learning habits explained.
Read article - 46Learning Methods15 min read
Can't Remember Things at Work? 7 Causes and Science-Backed Solutions [2026]
Can't remember things at work? 85% of professionals feel this way. 7 brain-science causes, 7 evidence-based solutions, age-by-age strategies, and tools that fix struggling to retain information at work for good.
Read article - 47Learning Methods12 min read
How to Remember Work Information: 7 Brain Science Tips for Professionals
How to remember work information using 7 evidence-based tips: active recall, spaced repetition, chunking, Feynman, sleep. Retain information at work and stop forgetting meeting decisions, acronyms, and processes.
Read article - 48Learning Methods12 min read
How to Memorize Everything at a New Job: 5 Brain Science Strategies for Your First 90 Days
New job memorization made simple: 5 brain-science strategies plus a 30/60/90 plan. Stop being the new hire who can't remember new job info. Onboarding learning tips for when you're struggling to retain everything at a new job.
Read article - 49Learning Methods12 min read
Flashcard App Comparison 2026: Memly vs Anki vs Quizlet Explained
A comprehensive comparison of the top 3 flashcard apps (Memly, Anki, Quizlet) across 5 key dimensions: AI features, algorithm, pricing, platform support, and usability. Includes a quick comparison chart.
Read article - 50Learning Methods16 min read
AI Flashcard App: The Complete Guide to Smarter Studying in 2026
Everything you need to know about AI flashcard apps: how they work, why they outperform traditional methods, the top 5 apps compared, and how to choose the right one. Backed by cognitive science research.
Read article - 51Learning Methods11 min read
Quizlet vs Brainscape: Which Flashcard App Is Better in 2026? [Honest Comparison]
Quizlet vs Brainscape compared across 10 dimensions: AI features, algorithm, pricing, team learning, game modes, and more. Includes a side-by-side table and a better alternative you might not know about.
Read article - 52Technical12 min read
How AI Flashcard Apps Work: The Science Behind Automated Learning
A deep dive into how AI flashcard apps generate cards, optimize review schedules, and personalize learning. Covers NLP, spaced repetition algorithms (SM-2 vs FSRS 6.0), and the forgetting curve.
Read article - 53Learning Methods10 min read
Memly vs Anki: Which Should You Choose? A Complete Feature & Pricing Comparison
A detailed 10-point comparison of Memly and Anki. Covering everything from AI auto-generation vs. manual creation and FSRS 6.0 vs. SM-2 to pricing differences. A must-read for anyone considering switching from Anki.
Read article - 54Learning Methods11 min read
Best AI Flashcard App for Students: 5 Top Picks for Every Budget [2026]
The best AI flashcard apps for students in 2026, ranked by AI quality, pricing, ease of use, and study features. Includes free options and honest pros/cons for each app.
Read article - 55Learning Methods10 min read
Anki vs Gizmo: The Classic SRS App vs the AI Newcomer [2026 Comparison]
Anki vs Gizmo compared head-to-head: customizability vs AI automation, SM-2 vs modern algorithms, free vs freemium. Which spaced repetition app is right for you? Plus a third option worth considering.
Read article - 56Learning Methods11 min read
Top 5 AI Flashcard Apps in 2026: Features & Pricing Compared
A thorough comparison of the top 5 AI flashcard apps in 2026: Memly, Anki, Quizlet, Brainscape, and RemNote. Features, pricing, and AI capabilities compared side by side. Free options included.
Read article - 57Learning Methods10 min read
Memly vs Quizlet: How Do AI Flashcard Apps Compare? A Switching Guide
Comparing Memly and Quizlet across 10 categories including AI features, learning algorithms, pricing, team study, and supported content types. A data-driven guide for those looking for alternatives after Quizlet's paywall.
Read article - 58Learning Methods10 min read
How to Use AI-Powered Memorization for Exam Prep: Boost Your Pass Rate for the Bar Exam, MCAT, CPA & More
Practical strategies and success stories for using AI-powered memorization tools in exam preparation, covering TOEFL/IELTS, the bar exam, the MCAT, and the CPA exam. Includes subject-specific study strategies.
Read article - 59Learning Methods12 min read
What Is AI-Powered Memorization? How It Works, Its Effectiveness & Best Tools [2026 Guide]
A from-scratch explanation of AI-powered memorization. Learn how the forgetting curve combined with AI achieves a 74% improvement in retention, with real-world use cases for exams, language learning, and more.
Read article - 60Learning Methods9 min read
How to Choose an AI Flashcard App: 5 Key Comparison Points [2026 Edition]
Five essential criteria for choosing an AI flashcard app, covering features, algorithms, pricing, platform support, and usability. Find the perfect app for your learning style.
Read article - 61Learning Methods8 min read
Flashcards vs AI-Powered Memorization: Are Traditional Methods Outdated?
A comprehensive comparison of traditional tools like paper flashcards, Anki, and Quizlet against AI-powered memorization. Data-driven analysis of why AI memorization is dramatically more efficient.
Read article - 62Technical10 min read
Memly x FSRS 6.0: The Cutting-Edge Algorithm Powering Next-Gen Learning
Memly integrates FSRS 6.0, the latest spaced repetition algorithm. Learn how this scientifically proven approach delivers 20-30% better learning efficiency on an innovative learning platform.
Read article - 63Learning Methods8 min read
Achieve 74% Better Retention with AI-Powered Flashcard Learning
Discover how Memly's flashcard learning system, combining cutting-edge AI with cognitive science, dramatically improves memory retention. A deep dive into the system and practical tips.
Read article - 64Learning Methods6 min read
5 Scientifically Proven Study Methods That Actually Work
A curated selection of study methods backed by cognitive science research. Practical techniques to dramatically boost your learning efficiency.
Read article